'With Love, From Granny' is a 'Women-led', bootstrapped social enterprise, involved in producing and selling hand knit and crochet products. W.L.F.G. has been selling handmade products in the D2C segment since 2018 and has recently ventured into the B2B segment. Founded with the idea to promote and revive knitting - an underrated and underpaid skill, the brand has now diversified into related product lines. 'With Love, From Granny' is a team of 30+ talented full-time and part-time artisans.

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- We provide a platform to local artisans who are seeking support to monetize their work

- Nearly 75% of our artisans are senior citizens or belong to the lower socio-economic group

- We pay our artisans 40-80% more than the market rate by returning up to 50% of our profit

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We invest 25% of our profit to build our ecosystem. Our profit is utilized in : 

- Training new recruits
- Creating new designs and products for commercial sale
- Helping local artisans market their products through digital marketing channels

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An initiative launched in 2020, Project 'Neeshka' aims to train and provide employment to people from the lower income group. Trainees typically go through a week-long training to learn to produce standardized products that are already being sold by the brand. Through this initiative, W.L.F.G. has trained 16 people, who are now a part of the team.